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3 Ways to Leverage The Rule of Three

March 24, 2022 by Cal Walters in Self Management

By: Ryan Brence

Growing up as a coach's kid, there were many sayings that I remember my dad rattling off to his players. As a ball boy always hanging around the fieldhouse, I inevitably heard these mantras over and over again in the background.

“Trust your instincts.”

“Just get started.” 

“Deal in truth.”

Some stuck with me more than others, but as you can tell from the mottos shown above, one of his all-time favorites was the following:

“Do things in three’s.”

When it came down to it, the three things that stood out the most to me about my dad's coaching philosophy included having a plan, communicating it clearly, and keeping it simple.


The Rule of Three

The Rule of Three is a powerful technique or principle used for communicating or organizing one’s thoughts to promote clarity and brevity in expression. 

This idea dates back to the ancient Romans who valued The Rule of Three. A Latin saying, “Omne trium perfectum,'' literally means “everything that comes in three’s is perfect.” Our American forefathers penned the Declaration of Independence using three specific unalienable rights - Life, Liberty, and the Pursuit of Happiness.

Today, you can find this rule in almost any subject or setting. From children’s songs (ABC's) to real estate (location, location, location) to spirituality (Father, Son, and Holy Spirit), we are wired to process things in three’s.

 So, how does this concept relate to intentional living and leadership? Well, you guessed it - I got three take-aways for you…


1. Pick your top 3 priorities to complete each day.

We all know life is busy and consists of overflowing tasks and to-do's that continue to pile up with each passing day. Whether you have a spouse and kids, manage multiple clients, or enjoy numerous hobbies (probably all of the above), life can quickly become overwhelming and very difficult to decide what to do next. 

A team activity that I’ve come to truly appreciate over the years is the daily stand-up call. Typically, in these settings, you go around the room and everyone gives their top three priorities for the day. I’ve discovered that this is a great forcing mechanism for me to prioritize and focus on what are the most important tasks for the day. In selecting my top three priorities, I have greater clarity on what I need to work towards in order to create momentum and move closer towards accomplishing my goals.

If you’re having trouble deciding on the top three priorities for the day, consider your company or personal goals to help guide your efforts. Generally, I do my best to nest my daily priorities with my goal milestones so that I’m actively, albeit slowly but surely, making progress towards what’s most important to me. 

These three priorities could also be three keystone habits that propel us forward day in and day out. For me, those include quiet time with God, working out, and reviewing my Personal Direction Plan. Iterate, iterate, iterate until you find what works to help you intentionally take action on a daily basis.


2.     Plan and communicate more clearly and effectively.

From a young age, we use patterns to process information. Whether it's the ABC’s, 1-2-3's, or Ready Set Go, three seems to be the smallest grouping needed to establish a pattern in our minds. It makes ideas stick by utilizing brevity to pack a powerful punch that becomes ingrained in our heads. 

So, whenever I begin working on a new project, I apply the Rule of Three by coming up with three main points or ideas to communicate. This could be in the form of an outline, meeting agenda, or presentation, but I've found that having three key focus areas provides a sound and succinct outline (think beginning, middle, and end) to be memorable for myself and the audience. 

Another thought to consider is repeating short phrases or sentences that convey the main thesis. While these reminders do not have to just be three words, concise and commanding statements are ones that we all end up paying attention to (thanks mom and dad for the discipline…).


3.  Live in alignment with who you want to be - Think, Say, and Do

When I pray, I find myself consistently coming back to requesting God to help me honor Him in all that I think, say, and do. I want to live in alignment with who God has called me to be, and I want my values to show up in each of those three areas, regardless of who I am with or what is going on around me.

It all starts with the battle for our minds, so I do my best to saturate my thoughts with God’s Word and the many blessings I have in my life. From my thoughts, I want to speak life into every person that I encounter and seek opportunities to encourage others. Finally, I want my actions to align with my thoughts and words. This includes doing what I say I’m going to do and owning my faults and transgressions when I fail to act in accordance with who I want to be.

When it comes to identity, The Rule of Three provides a foundation for considering how to show up in all areas, whether it be our thought life, interactions, or actions. For more regarding identity and how to be your own Chief Reminder Officer, read another Intentional Leader blog post here.     

While I used to get tired of hearing my dad sound like a broken record with all of his repetitive sayings, I now realize that he was leveraging the influential Rule of Three to get his primary points across. He knew he held an important platform to not only coach, but more importantly, impact generations of players for years to come.

By having a plan (top 3 daily priorities), communicating clearly and effectively, and always remembering our identity (think, say, and do), we can also leverage the powerful compounding effects of The Rule of Three to make an impact in our own unique spheres of influence.

But while The Rule of Three may seem simple, it doesn’t mean it’s always easy to implement or enact. So, as my dad would say…

“Just. Get. Started.”

If you’re interested in growing in your leadership practice and being inspired to think differently and unlock greater personal potential, we want to give you a gift. Just click the link below and tell us where to send you 12 Ideas That Will Make You A Better Leader In 2022.


Ryan Brence is passionate about intentionally growing in his faith, relationships, and personal & professional knowledge. As a coach's son, Ryan grew up playing sports in Texas which eventually led him to play football at the United States Military Academy at West Point. 

In the US Army, Ryan graduated from Airborne and Ranger School and served over eight years as an air defense artillery and civil affairs officer both at home and abroad. 

After transitioning into the civilian sector, Ryan has worked in several roles spanning from sales and business development to operations and account management. He currently lives in Dallas, TX with his wife and two daughters and enjoys working out, reading, writing, and watching his favorite sports teams - Go Cowboys and Beat Navy!


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March 24, 2022 /Cal Walters
Rule of Three, Mantras, Alignment, PDP
Self Management
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Teamwork Makes the Dream Work .png

Teamwork Makes the Dream Work

September 20, 2021 by Cal Walters in Organizational Leadership

By: Ryan Brence

“Don’t tell people how to do things. Tell them what you want, and they will surprise you with their ingenuity.”
— General George Patton

“Teamwork makes the dream work.”

How many times do you catch yourself saying that phrase to those around you?

More recently, I’ve been using this mantra with my two-and-a-half-year-old as we navigate life with the addition of another baby girl into our family.

Ryan Family.JPG

But here are some key questions to consider in light of this popular catch phrase: 

What is the dream (or vision) that your team is actually chasing? 

What are the different groups and their roles on the team that you are working with to reach that vision? 

And how do these different groups on your team work together to accomplish the mission?

The Intentional Leader Podcast recently welcomed General (Retired) Stanley McChrystal onto the show. Having reached the highest rank in the United States Army, General (R) McChrystal is certainly no stranger to leading teams. However, in 2004, he took over as commander of the U.S. Special Operations Task Force in Iraq fighting Al Queda, a network of Islamic extremists focused on eradicating Western influence from their perceived territories. 

In his fascinating book, Team of Teams, McChrystal describes the challenging situation of leading the most elite armed forces from every branch of the U.S. military against an unconventional enemy within an ambiguous operating environment. With an often unclear insurgency force attacking them across the battlefield, the U.S. military adapted by engaging in asymmetrical warfare. This unorthodox means of conflict required quicker decisions to be made in order to save American lives and combat networks of enemy tribes and combatants that did not always adhere to the international rules of armed conflict. Over time, General (R) McChrystal realized the crucial need to transform the slow-moving bureaucratic military decision-making process into an adaptable and nimble “team of teams.”

As the commander, McChrystal continually sought to understand the big picture of the operation and ensured that information was disseminated across all units under his leadership. By sharing important context across the operating environment, along with his commander’s intent, General (R) McChrystal exemplified the nuances associated with mission command. This command philosophy encourages subordinate leaders at all echelons to exercise disciplined initiative and act aggressively and independently to accomplish the mission. Leaders focus their orders on the purpose of the operation, rather than on the details of how to perform assigned tasks, reinforcing a climate of mutual trust and understanding. ADP 6-0, Mission Command, Section 1-14, July 2019

By allowing his most well-trained and competent units to make decisions independently in an extremely convoluted environment, General (R) McChrystal’s “team of teams” were able to make headway and ultimately eliminate key threats in the fight against terrorism in Iraq.

The centerpiece of success in this equation was trust and common purpose as subordinate units understood General (R) McChrystal’s intent, realized the capabilities of those around them, and internalized the importance of their own specific task and purpose within the grand scheme of the operation. This strategy helped turn an extremely complex environment into one of adaptability through the use of shared consciousness and empowered execution. 

T of T Graphic.JPG

I’ve been part of many teams in my life – whether in sports, the military, or the business world. I’m sure you have as well. The most successful and effective teams are those that trust each other because they have a shared purpose, also known as a shared consciousness. Everyone understands the big picture (the vision), what they’re seeking to achieve (the mission), and how they’re going to go about doing it (core values/principles/expectations). 

Each team member realizes the importance of their role and how everyone fits into the equation. As teams grow and the environment becomes more complex, shared consciousness becomes harder and harder to achieve. Therefore, it is critical for leaders to be the Chief Reminding Officers of their organizations by consistently communicating the core foundational ideas to their team members openly and often. 

From this shared consciousness, leaders should encourage their followers – typically organized in several different teams – to act without constant need for approval. This empowered execution frees individuals and groups up to make calculated decisions based on their leader’s guidance and best interest of the collective team. 

The Terminators

A personal example of this concept of “team of teams” comes from one of my father’s Texas high school football coaches in his book, The 70-30 Split. As the head coach, my dad challenged each position group to come up with their own name and identity within the collective team. One assistant coach took this idea to another level by inspiring his defensive ends to take on the name and swagger of “The Terminators.”

Terminator.JPG

In his meetings with “The Terminators,” this coach would constantly tell his players about the two different wolves inside of them. He said that one was evil and consisted of envy, selfishness, self-pity, and resentment. The other was good and included joy, peace, passion, and humility. Ultimately, the wolf that wins is the one that is fed the most. 

“The Terminators” were on a mission to feed the good wolf and terminate the evil wolf inside of them.

The defensive ends coach would reinforce this message often, and this shared consciousness among his players made the entire team better. “The Terminators” proactively took it upon themselves to volunteer for any and every task typically reserved for younger and less experienced players. 

If practice equipment needed to be picked up, “The Terminators” were on it. If the locker room needed to be cleaned, “The Terminators” divided and conquered. If a teammate’s family was moving down the block, you guessed it, “The Terminators” were there ready to do the heavy lifting. Their reputation grew amongst the rest of the team, and as the season went on, more and more players began to adopt the identity of “The Terminators” with the good wolf winning inside each of them. 

Shared consciousness led to empowered execution across the team.

As an intentional leader, it’s imperative to know your organization’s why, passionately communicate it often, and entrust your team members to go out and make things happen. Of course, there will be roadblocks and challenges along the way. But if there is shared consciousness around the mission / vision / values, and trust built between you and your team, then individuals will feel empowered and compelled to execute according to plan. In the end, teamwork really does make the dream work.

Let’s go make it count!

Questions for Reflection

1. Do you and your team have a clear understanding of the organization’s mission / vision / values?

2. How is information shared across the organization? Is trust and purpose integrated into this sharing of information?

3. What are tangible ways that you can entrust and empower your teams and/or team members to take action without direct approval?


Ryan Photo.JPG

Ryan Brence is passionate about intentionally growing in his faith, relationships, and personal & professional knowledge. As a coach's son, Ryan grew up playing sports in Texas which eventually led him to play football at the United States Military Academy at West Point. 

In the US Army, Ryan graduated from Airborne and Ranger School and served over eight years as an air defense artillery and civil affairs officer both at home and abroad. 

After transitioning into the civilian sector, Ryan has worked in several roles spanning from sales and business development to operations and account management. He currently lives in Dallas, TX with his wife and two daughters and enjoys working out, reading, writing, and watching his favorite sports teams - Go Cowboys and Beat Navy!


Episode Graphic .png

Listen to some of our most popular podcast episodes here!

Help us grow by leaving a rating or review on Apple Podcasts

Help us close the gap in leadership instruction by partnering with us financially at Patreon

Follow us on Facebook or LinkedIn

September 20, 2021 /Cal Walters
Teamwork, Mission Command, Alignment, Vision, Values, Purpose
Organizational Leadership
1 Comment