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Is this One Simple Thing We're Failing to Do as Leaders?

October 04, 2021 by Cal Walters in Organizational Leadership, Self Management

By: Wes Cochrane

If you’ve ever played a team sport, you know how simple effective leadership can be. 

It’s the team captain that sticks around after the final huddle to help the staff pick up all the gear and equipment on the field.

It’s the teammate that refuses to quit at halftime despite a sizable deficit in the score. 

It’s the freshman on varsity that shows up and puts in twice as much effort as the seniors on her team. 

Each of the players in these examples is a leader. It’s not a stretch to imagine that the team captain, choosing to serve his student staff after a hard practice, is setting an example in humility. It’s not a stretch to imagine the flame of inspiration flickering back to life in a locker room at halftime when a teammate is confident the team can turn the tides in the third quarter. It’s not a stretch to imagine that the seniors on a team will find a different gear when they see their freshman counterpart putting in the work to get better.

Effective leadership never needs to be extravagant. In some cases, it can be as simple as a sincere apology. 

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The Broken Work Relationship

A good friend of mine spent nearly six years as a highly successful sales rep for an innovative medical device company. Before that, he’d earned his MBA. Despite being offered an opportunity to lead a sales team of his own, a medical software startup recruited him away to head up its business development. He jumped at the opportunity to be a part of building something from the ground up. 

True to form, he dove right in and began adding value from day one. The only problem was that his boss—the CEO—seemed unable to care less. My friend spent the first few weeks learning the startup’s unique software products, mission, and corporate roadmap. He talked with various stakeholders and read everything he could get his hands on. Within that first month or so, he not only understood the startup’s competitive advantage, he really believed in the products and the mission to get them into the hands of clients. 

After he felt comfortable enough, he prepared 90-day and 180-day plans on where and how he could plug in and influence. 

He just needed to get thirty to sixty minutes on his CEO’s calendar. As we say in the Army, he wanted that “azimuth check” – a sense that he was moving in the right direction in his new role.

No dice...

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For the next two weeks, any effort to connect with the CEO was met with apparent indifference—the classic “meh” response. More frustrating was that multiple times, in group meetings, the CEO had deliberately stopped the meeting to publicly correct my friend for things as innocuous as apologizing to the presenter when asking him to return to a previous slide because he had a question (picture a leader interrupting a meeting to say, with a dose of machismo, “[bro] stop apologizing when you have a question – this isn’t the south.”). 

By the time my friend and I reconnected for beers one night, it was clear that he was frustrated at work.  He just didn’t get it and he didn’t know what to do. He was exasperated with his CEO—a man to whom he directly reported. 

Forget feeling appreciated; he felt like he’d been deliberately ignored and publically condescended. None of this made sense to him: “Why hire me in the first place if he’s just going to ignore me or talk to me like that?”

He asked me what I thought.

I considered it for a minute and then asked him, “What if your boss were to apologize?  Like, sincerely apologize. What if he came to you and said, ‘[Friend]… listen, I owe you an apology. I haven’t been available to you as your CEO and I haven’t shown you the respect you deserve. I’m sorry. I really am thankful that you’re a part of this team and I want the opportunity to reset and get off on the right foot, like I should have done in the first place.’?”  

“That would change the game,” my friend said. “I’d overlook everything. That would be a real game changer.”

Of course, the entire conversation was hypothetical, and there was no guarantee my friend’s boss would apologize. My friend can only control himself. We discussed other ways he might tactfully, but firmly approach his boss about the current circumstances and the perceived tension in their relationship (after more than eight weeks, he still hadn’t had that initial sit-down meeting!).

But I couldn’t forget my friend’s response: “…I’d overlook everything. That would be a real game changer.”

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Power in Apologies

There is tremendous power in a sincere apology. An apology is a recognition of wrongdoing – whether as a result of doing or failing to do something. 

A sincere apology, unlike a hollow statement of regret that merely acknowledges that someone is upset, has some key ingredients: 

  1. It’s personal – that is, the one apologizing uses personal pronouns and expresses vulnerability (e.g., “I’m sorry I offended you;” or “I owe you an apology for …”). Contrast this with some poor alternatives that usually employ the passive voice (e.g., “I’m sorry you feel hurt;” or “I’m sorry you’re upset by what I said…”).  

  2. It’s tailored – that is, the apology isn’t generic; rather, it’s designed to fit the facts and it’s to the point. In short, it’s situation specific and conveys the sense that the one apologizing has put some actual thought into saying sorry (e.g., “I’m sorry for calling you out in that meeting yesterday. That was totally uncalled for and I not only caught you off guard, but I was just plain rude–and you didn’t deserve that.”) 

  3. It’s timely – that is, it’s close in time to the offense or omission. An apology at some point is better than an apology at no point. However, a sincere apology is best delivered close in time to the offense, while feelings are fresh. Problems or wounds don’t get better with time – they can rot and hearts can harden. A quick recognition of wrongdoing and ownership for it can lead to early restoration before resentment settles in for the long haul.

  4. It’s humble – that is, there is an actual sense of remorse and no effort to justify. People can sniff out a phony apology (e.g., “I’m sorry what I said offended you.”). In a humble apology, one forgoes the chance to “save face” and one actually asks for forgiveness (e.g., “I apologize for talking about you behind your back. That was immature and I have no excuse for doing that. I would be equally hurt if I were in your shoes. I hope you can forgive me.”).

When sincere, an apology not only lowers the temperature, it sets the conditions for restoration of a relationship, often leaving the relationship even stronger than it was. 

And relationships at work are everything. Most of us work with people. We work in teams. Most of our work, regardless of industry or profession, is a people business. 

We will inevitably have conflict. One of my favorite authors and leadership thinkers is Patrick Lencioni, who often preaches that conflict around ideas is a good thing; while conflict over people and personalities isn’t. Conflict over ideas leads to more clarity, to a better solution, or to a better product. 

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Conflict over people and personalities merely increases office drama and politics. Further, such conflict actually stifles conflict over ideas (at a meeting, for example, people don’t feel like speaking up because they just “hate that freakin’ guy” and want the meeting to end), which prevents clarity and may lead to poor decisions (given the reduced input from the very people who will be asked to implement the decision).

Inevitably, though, there will be conflict around people—which is why being able to reconcile (and reconcile quickly) is a vital soft skill for everyone—not merely leaders.  

As leaders, I don’t think we have an excuse not to tap into this. As Lencioni has noted, we either have a culture where there is healthy conflict around ideas, or we don’t. 

As you read this, if you conclude this is basic, it’s because it is. But as Lencioni has pointed out, “…most organizations are unhealthy precisely because they aren’t doing the basic things, which require discipline, persistence, and follow-through more than sophistication or intelligence.”

As leaders, it’s not uncommon that we’re the ones who need to apologize. 

  • Let’s challenge ourselves this week : this week, when you get that sense in your gut that you’ve offended someone at work (or even at home, for that matter) don’t run from that. Own it and take the time to apologize sincerely. Tell them you appreciate their willingness to be transparent with you. 

This is the opportunity that awaits my friend’s boss, if he decides to take it. As my friend revealed, an apology from him would wipe out eight weeks of slights and indifference. 

This is what leadership looks like. Like the simple examples at the beginning of this post, being humble enough to apologize when you’ve wronged or offended a colleague is the sort of basic, blocking-and-tackling leadership that creates an impact. There’s nothing fancy about it – it never needs to be extravagant. It just boils down to a straightforward choice.  As we teach at Intentional Leader, leadership is always a choice. It’s not a title or a degree or a reputation, it’s a choice.

Lead well, friends.


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Wes is passionate about leadership development and is a gifted speaker, coach, and teacher.  Wes recently spent the last two years as a military prosecutor at the 82nd Airborne Division, where he was consistently praised for his advocacy skills by seasoned trial practitioners. 

Wes is a graduate of the United States Military Academy at West Point, the University of Richmond School of Law, and the US Army’s Ranger, Airborne, and Air Assault schools.  Prior to attending law school, Wes served as an infantry officer in the US Army where he led a rifle platoon, served as the second in command of an infantry company, and deployed to Afghanistan.  He is now a major in the Army and is attending the Graduate Course at the Judge Advocate General’s Legal Center and School in Charlottesville, VA. 

Wes and his wife, Anne, have three children.


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October 04, 2021 /Cal Walters
Teamwork, Apologize, Conflict, Business, Military
Organizational Leadership, Self Management
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Teamwork Makes the Dream Work

September 20, 2021 by Cal Walters in Organizational Leadership

By: Ryan Brence

“Don’t tell people how to do things. Tell them what you want, and they will surprise you with their ingenuity.”
— General George Patton

“Teamwork makes the dream work.”

How many times do you catch yourself saying that phrase to those around you?

More recently, I’ve been using this mantra with my two-and-a-half-year-old as we navigate life with the addition of another baby girl into our family.

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But here are some key questions to consider in light of this popular catch phrase: 

What is the dream (or vision) that your team is actually chasing? 

What are the different groups and their roles on the team that you are working with to reach that vision? 

And how do these different groups on your team work together to accomplish the mission?

The Intentional Leader Podcast recently welcomed General (Retired) Stanley McChrystal onto the show. Having reached the highest rank in the United States Army, General (R) McChrystal is certainly no stranger to leading teams. However, in 2004, he took over as commander of the U.S. Special Operations Task Force in Iraq fighting Al Queda, a network of Islamic extremists focused on eradicating Western influence from their perceived territories. 

In his fascinating book, Team of Teams, McChrystal describes the challenging situation of leading the most elite armed forces from every branch of the U.S. military against an unconventional enemy within an ambiguous operating environment. With an often unclear insurgency force attacking them across the battlefield, the U.S. military adapted by engaging in asymmetrical warfare. This unorthodox means of conflict required quicker decisions to be made in order to save American lives and combat networks of enemy tribes and combatants that did not always adhere to the international rules of armed conflict. Over time, General (R) McChrystal realized the crucial need to transform the slow-moving bureaucratic military decision-making process into an adaptable and nimble “team of teams.”

As the commander, McChrystal continually sought to understand the big picture of the operation and ensured that information was disseminated across all units under his leadership. By sharing important context across the operating environment, along with his commander’s intent, General (R) McChrystal exemplified the nuances associated with mission command. This command philosophy encourages subordinate leaders at all echelons to exercise disciplined initiative and act aggressively and independently to accomplish the mission. Leaders focus their orders on the purpose of the operation, rather than on the details of how to perform assigned tasks, reinforcing a climate of mutual trust and understanding. ADP 6-0, Mission Command, Section 1-14, July 2019

By allowing his most well-trained and competent units to make decisions independently in an extremely convoluted environment, General (R) McChrystal’s “team of teams” were able to make headway and ultimately eliminate key threats in the fight against terrorism in Iraq.

The centerpiece of success in this equation was trust and common purpose as subordinate units understood General (R) McChrystal’s intent, realized the capabilities of those around them, and internalized the importance of their own specific task and purpose within the grand scheme of the operation. This strategy helped turn an extremely complex environment into one of adaptability through the use of shared consciousness and empowered execution. 

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I’ve been part of many teams in my life – whether in sports, the military, or the business world. I’m sure you have as well. The most successful and effective teams are those that trust each other because they have a shared purpose, also known as a shared consciousness. Everyone understands the big picture (the vision), what they’re seeking to achieve (the mission), and how they’re going to go about doing it (core values/principles/expectations). 

Each team member realizes the importance of their role and how everyone fits into the equation. As teams grow and the environment becomes more complex, shared consciousness becomes harder and harder to achieve. Therefore, it is critical for leaders to be the Chief Reminding Officers of their organizations by consistently communicating the core foundational ideas to their team members openly and often. 

From this shared consciousness, leaders should encourage their followers – typically organized in several different teams – to act without constant need for approval. This empowered execution frees individuals and groups up to make calculated decisions based on their leader’s guidance and best interest of the collective team. 

The Terminators

A personal example of this concept of “team of teams” comes from one of my father’s Texas high school football coaches in his book, The 70-30 Split. As the head coach, my dad challenged each position group to come up with their own name and identity within the collective team. One assistant coach took this idea to another level by inspiring his defensive ends to take on the name and swagger of “The Terminators.”

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In his meetings with “The Terminators,” this coach would constantly tell his players about the two different wolves inside of them. He said that one was evil and consisted of envy, selfishness, self-pity, and resentment. The other was good and included joy, peace, passion, and humility. Ultimately, the wolf that wins is the one that is fed the most. 

“The Terminators” were on a mission to feed the good wolf and terminate the evil wolf inside of them.

The defensive ends coach would reinforce this message often, and this shared consciousness among his players made the entire team better. “The Terminators” proactively took it upon themselves to volunteer for any and every task typically reserved for younger and less experienced players. 

If practice equipment needed to be picked up, “The Terminators” were on it. If the locker room needed to be cleaned, “The Terminators” divided and conquered. If a teammate’s family was moving down the block, you guessed it, “The Terminators” were there ready to do the heavy lifting. Their reputation grew amongst the rest of the team, and as the season went on, more and more players began to adopt the identity of “The Terminators” with the good wolf winning inside each of them. 

Shared consciousness led to empowered execution across the team.

As an intentional leader, it’s imperative to know your organization’s why, passionately communicate it often, and entrust your team members to go out and make things happen. Of course, there will be roadblocks and challenges along the way. But if there is shared consciousness around the mission / vision / values, and trust built between you and your team, then individuals will feel empowered and compelled to execute according to plan. In the end, teamwork really does make the dream work.

Let’s go make it count!

Questions for Reflection

1. Do you and your team have a clear understanding of the organization’s mission / vision / values?

2. How is information shared across the organization? Is trust and purpose integrated into this sharing of information?

3. What are tangible ways that you can entrust and empower your teams and/or team members to take action without direct approval?


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Ryan Brence is passionate about intentionally growing in his faith, relationships, and personal & professional knowledge. As a coach's son, Ryan grew up playing sports in Texas which eventually led him to play football at the United States Military Academy at West Point. 

In the US Army, Ryan graduated from Airborne and Ranger School and served over eight years as an air defense artillery and civil affairs officer both at home and abroad. 

After transitioning into the civilian sector, Ryan has worked in several roles spanning from sales and business development to operations and account management. He currently lives in Dallas, TX with his wife and two daughters and enjoys working out, reading, writing, and watching his favorite sports teams - Go Cowboys and Beat Navy!


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Listen to some of our most popular podcast episodes here!

Help us grow by leaving a rating or review on Apple Podcasts

Help us close the gap in leadership instruction by partnering with us financially at Patreon

Follow us on Facebook or LinkedIn

September 20, 2021 /Cal Walters
Teamwork, Mission Command, Alignment, Vision, Values, Purpose
Organizational Leadership
1 Comment