120: Katie Quesada — Master Storytelling with Story Expert to Fortune 500 Companies
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In this conversation, storytelling expert Katie Quesada discusses the profound impact of storytelling on personal and professional lives. She emphasizes the importance of storytelling in leadership, how it can create emotional connections, and the science behind why stories resonate with us.
Katie shares her journey into storytelling consulting, practical frameworks for effective storytelling, and the significance of personal and family narratives. The discussion also highlights the difference between macro and micro storytelling, encouraging leaders to weave stories into everyday interactions to foster connection and engagement. In this conversation, the speakers delve into the intricacies of storytelling, emphasizing its importance in leadership and personal relationships.
They discuss the three essential components of a story: context, conflict, and conclusion, and how to effectively balance these elements to engage an audience. The conversation also touches on the significance of vulnerability in leadership, the process of restoring meaning to personal experiences, and the value of storytelling in everyday interactions, particularly within families. The speakers encourage listeners to embrace their unique stories and share them in ways that resonate with others, ultimately highlighting storytelling as a powerful tool for connection and influence.
Katie is an acclaimed speaker and consultant who is deeply passionate about the art of storytelling. Katie has recently worked with top brands like Zillow, United Healthcare, American Eagle Outfitters (and more!) to ignite their story for more effective communication, high trust within teams, and immediate ROI. Katie and her husband Danny live with their two daughters in Orange, CA. They spent two years living in a 180 sq ft tiny home and believe that stories are better than stuff.
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