#28: Q&A with Bob Burg (Bestselling Author) — Becoming a Go-Giver

Last year, I read a lot of books, but one book that made a particularly lasting impact was The Go-Giver.  A special thank you to Graham Cochrane and his podcast for introducing me to this book.  The Go-Giver tells the story of an ambitious young man named Joe who yearns for success.

Last year, I read a lot of books, but one book that made a particularly lasting impact was The Go-Giver. A special thank you to Graham Cochrane and his podcast for introducing me to this book.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Pindar takes Joe (and us as the reader) on a journey, where Joe meets 5 “go-givers” and learns the 5 counter-intuitive laws of stratospheric success.

“The Go-Giver is the most important parable about business—and life—of our time.”

— Adam Grant

“If you follow the principles in this fantastic little book—if you really strive to be a go-giver—you’ll find that Zig Ziglar was right: You really can have everything in life you want if you help enough other people get what they want.”

— Dave Ramsey

And today, I’m honored and excited to bring you an interview with Bob Burg, co-author of The Go-Giver. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with today’s business leaders, Olympic athletes, broadcast personalities, and even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over two million copies. The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and has been translated into 28 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and it was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. The American Management Association named Bob one of the 30 Most Influential Leaders, and Richtopia named him one of the Top 200 Most Influential Authors in the World.

The Go-Giver series has now expanded to The Go-Giver Leader, The Go-Giver Influencer, and their newest edition, Go-Givers Sell More.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

And I can honestly say that Bob is a Go-Giver in real life. From the moment I reached out to Bob to ask him to be on the podcast, he was humble, generous, and kind. And you’ll see in this interview that he was very authentic and honest about areas he has tried to improve in his own life. I really think you’ll enjoy this interview.

Below is a short video overview of the Go-Giver:

During the podcast, Bob mentions the following books: