102: Brian Johnson — How to Activate Your Heroic Potential, Fight Negative Thinking, Create Better Habits, and Live with Areté
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Brian Johnson is the Founder & CEO of Heroic Public Benefit Corporation and the author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.
As a Founder/CEO, he’s raised $20M+ and built and sold two market-leading social platforms. As a Philosopher, he’s served tens of thousands of people from nearly every country in the world with his Heroic membership and trained over 3,500 people from 90+ countries with his Heroic Coach program—which has been demonstrated through research to change lives.
His YouTube channel has 225,000+ subscribers and 20 million views while his podcast has another 14 million downloads. He was also featured in the documentary Finding Joe on Joseph Campbell and the modern hero’s journey alongside Deepak Chopra, Laird Hamilton, Tony Hawk and the late Sir Ken Robinson.
His podcast Heroic with Brian Johnson, which launched as the #1 podcast on iTunes, has been featured as the #1 Health podcast and has over 15 million downloads.
In March 2021, with the support of 2,500+ Founding Investors from 75+ countries around the world, Heroic Public Benefit Corporation made history as the first company to close a $5M Reg CF equity crowdfunding as part of their $11M Seed round.
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